Trailers these days tend to give you a truncated version of whatever film it's promoting, spoiling major plot points, showing off set pieces, and generally leaving nothing to the imagination. And then there's this, the teaser for Lost creator J.J. Abrams' new movie titled... well, actually, we don't yet know what it's titled. In fact, little to nothing is known about this film, which is going under the working title of Cloverfield, or Untitled J.J. Abrams Project. Catchy, no?!
Three websites (here, here and here) have also appeared in conjunction with this trailer, but Abrams himself claims only the last one (1-18-08.com) is official. Intriguing... But this kind of viral marketing, a method also employed by the makers of The Dark Knight, really shows off the marketing potential of the internet. Speculation about this film is growing rapidly, and we hope the end result wont disappoint. Well done to the folks behind this movie. Their marketing strategy is quite impressive so far!
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2 comments:
completely agree with you about trailers these days. I purposely tend to arrive at the cinema about 10-12 minutes late just so i can avoid seeing them. They typically give the whole movie away. A perfect example being the trailer for Premonition (not that there was much to give away to begin with). Comedy trailers are infuriating as a feast of one-liners rain down on the audience one after another stealing away what comedy relies so heavily on: surprise and originality. Good blog by the way.
P.S> just watched the trailer for the JJ abrams thing and that looks cool. However, it still gives away too much info.
If it was me making that trailer I would have stopped it right at the point when they see the explosion from the rooftop.
But, yeah, this style of trailer is very effective at generating excitement and buzz, I'm excited! haha
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