Trailers these days tend to give you a truncated version of whatever film it's promoting, spoiling major plot points, showing off set pieces, and generally leaving nothing to the imagination. And then there's this, the teaser for Lost creator J.J. Abrams' new movie titled... well, actually, we don't yet know what it's titled. In fact, little to nothing is known about this film, which is going under the working title of Cloverfield, or Untitled J.J. Abrams Project. Catchy, no?!
Three websites (here, here and here) have also appeared in conjunction with this trailer, but Abrams himself claims only the last one (1-18-08.com) is official. Intriguing... But this kind of viral marketing, a method also employed by the makers of The Dark Knight, really shows off the marketing potential of the internet. Speculation about this film is growing rapidly, and we hope the end result wont disappoint. Well done to the folks behind this movie. Their marketing strategy is quite impressive so far!